aspg-1-1696-1791417743 20261008000223 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group American Journal of Business and Operations Research AJBOR 2770-0216 2692-2967 2021 5 1 Mahmoud M. Ibrahim Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt Mahmoud M. Ismail Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt Shereen Zaki Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt This paper presents a comparative study of two optimization techniques, business intelligence (BI) and operations research (OR), for achieving sustainable growth in manufacturing and service industries. The study explores the strengths and weaknesses of both techniques and examines their suitability for addressing sustainability challenges in these industries. The paper also discusses various factors that influence the choice of optimization technique and presents a framework for selecting the most appropriate technique based on the problem domain, data availability, and organizational requirements. The study concludes that both BI and OR have significant potential for improving sustainability in manufacturing and service industries, and their effectiveness depends on the problem domain and organizational context. The paper provides valuable insights for researchers and practitioners interested in leveraging optimization techniques for sustainable growth. 2021 61 71 1696 https://creativecommons.org/licenses/by/4.0/ 10.54216/AJBOR.050104 https://www.americaspg.com/journal/1/article/1696 https://www.americaspg.com/storage/71681743603.pdf