Fusion Methodologies of the Assessment of the Effectiveness of Digital Technologies in Commercial Banks

Muyassarzoda Fayzieva

Department of Digital Economics and Information Technologies, Tashkent State University of Economics, Tashkent, 100066, Uzbekistan

Email: m.fayzieva@tsue.uz

Abstract

The introduction and active use of modern digital technologies in commercial banks is becoming a modern trend in the banking sector and allows for improved quality of service to customers. At this point, the importance of assessing the effectiveness of the introduction of digital technologies in industries is increasing. Foreign methodologies for assessing the effectiveness of the introduction of digital technologies in various fields were studied, compared, analyzed, and identified. There are a few methodologies for assessing the effectiveness of digital technologies in the banking industry. The novelty of this research is the fusion of methodologies for assessing the development of digital technologies in commercial banks and determining the level of use of digital technologies offered by commercial banks. To increasing the effectiveness of the introduction of digital technologies in commercial banks, measures of a strategy are developed and recommended by the researcher for the effective development of digital technology offers by commercial banks in Uzbekistan.

Keywords: fusion methodologies, mechanism; digital technologies; commercial banks; effectiveness; assessment; digital services