aspg-26-2182-1792476851 20261020061411 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group Journal of Social Problems Research JSPR 2995-3200 2023 2 2 Johana C. Sierra Morán Máster en Investigación en Administración y Economía de la Empresa, Universidad Regional Autónoma de los Andes. Jenny Fernanda E. Chuga Magister en Administración de Negocios, Universidad Regional Autónoma de los Andes. Wilmer Medardo A. Collaguazo Máster de Gestión Empresarial, , Universidad Regional Autónoma de los Andes. Carlos Wilman M. Gudiño Magister en Gestión y Desarrollo Social, Universidad Regional Autónoma de los Andes Previous research indicates the importance of the active and socially responsible participation of companies as members of society to contribute to their economic and social development, that is, a step beyond philanthropy. In this sense, the objective of this study is to analyze the role that the different organizations of the business sector of Imbabura really play within the community where they operate. The different suggested areas within the ISO 26000 standards, such as education, culture, job creation, among others, were taken as the basis for the analysis. The qualitative-quantitative approach was used, with descriptive scope, using as analytical-synthetic, inductive-deductive and historical-logical methods. The survey and the interview were used as techniques for data collection, for which the respective instruments were designed and applied to different companies in the sector. The results show that the participation of the companies within the community is not significant and that, therefore, it is necessary to promote the responsibility of the companies in the development and social integration. Include concepts of sustainability and sustainability in their strategies, which allows generating trust and commitment with the communities in which they carry out their activities. 2023 31 40 2182 https://creativecommons.org/licenses/by/4.0/ 10.54216/JSPR.020204 https://www.americaspg.com/journal/26/article/2182 https://www.americaspg.com/storage/11698243657.pdf