Abstract

This research employs DEMATEL analysis as a methodological approach to thoroughly examine the adverse consequences of implementing Artificial Intelligence (AI) among students enrolled at Universiti Teknologi MARA (UiTM) Negeri Sembilan, Malaysia. The analysis encompasses three distinct professional cohorts: student representatives, academic staff, and upper management. Through a systematic analysis of causal relationships between multiple factors, this study aims to identify and prioritize the fundamental elements contributing to the negative consequences associated with integrating artificial intelligence. The prominence of privacy and security concerns as a causal factor highlights the importance of implementing strong data protection measures and adhering to ethical practices related to AI. Furthermore, various factors connected with personal disconnection, restricted adaptability, dependance on technology, and insufficient emotional intelligence influence the adverse outcomes of artificial intelligence implementation among students. The results underscore the necessity of implementing focused interventions and strategies to tackle these difficulties and guarantee a harmonious and advantageous integration of artificial intelligence in students' educational journeys. Higher education institutions can effectively harness the advantages of AI while ensuring their students' welfare and educational achievements by recognizing and proactively addressing any potential limitations.