Towards Financial Sustainability: Integrating Business Intelligence in Fintech Operations

Rhada Boujlil^*, Saad Alsunbul

College Of Business, Prince Sultan University, Saudi Arabia

Emails: rboujlil@psu.edu.sa; salsunbul@psu.edu.sa

Abstract

This study explores the integration of Business Intelligence (BI) techniques to foster sustainability within the Financial Technology (Fintech) sector. The background elucidates the transformative evolution of the Fintech industry and the increasing imperative to align its practices with sustainable principles. The problem statement addresses the gap in understanding the intricate relationship between BI strategies and sustainability within Fintech enterprises. Employing a mixed-methods approach, including literature review synthesis and the application of the Autoregressive Integrated Moving Average (ARIMA) model, our methodology seeks to provide a systematic and replicable framework for empirical investigation. The results encompass additive and multiplicative summaries, detrended and deseasonalized analyses, and partial and autocorrelation plots, shedding light on critical temporal dynamics and patterns within the Fintech domain.

Keywords: Sustainability; Fintech; Business Intelligence; Finance; Technology; Decision-making; Data Analysis.