Abstract

This study investigates the challenges to the digitalization technology adoption in Malaysia agriculture sector by using the DEMATEL (Decision-Making Trial and Evaluation Laboratory) approach, which will give a complete knowledge of the interdependencies among the barriers. The research objectives are to determine the cause and effect of digital agriculture using DEMATEL and to recommend the best way to overcome the obstacles in using digital technology.  The findings from this study reveals the cause and effect from the barriers which is lack of skills, lack of technology, high cost, infrastructure and connectivity, and resistance to change are in the cause group while limited locality, data privacy and security concerns, low level of education, market access and regulatory and policy are in the effect group.  The research findings are utilized to give policymakers and stakeholders with practical recommendations aimed at addressing the identified barriers and promoting the adoption of digital technologies in Malaysian agriculture.  Thus, this study offers recommendations for the most important obstacles found, which are an improvement in infrastructure and the implementation of financial assistance mechanisms.  All things considered, this research makes a significant contribution to the subject of agriculture and sheds light on the difficulties associated with implementing new technologies in Malaysia's agriculture industry.