aspg-22-2840-1791483579 20261008181939 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group International Journal of BIM and Engineering Science IJBES 2571-1075 2024 8 1 Mirna Hammoudi Building Information Modelling and Management Master Program student at Syrian Virtual University, Syria Abdussalam Shibani Assistant professor in construction and project management, school of energy, construction and environment, Coventry university, Coventry, United Kingdom The Syrian construction industry faces numerous challenges that hinder its efficiency and productivity, including outdated practices and a lack of modern technological integration. This study explores the potential of Augmented Reality (AR) to enhance industry practices through a descriptive analytical approach using surveys and case studies. Key findings indicate a growing awareness and favorable perception of AR among construction professionals, pinpointing substantial benefits such as enhanced project visualization, safety, and resource management. Despite these positives, significant barriers such as technological infrastructure and expertise gaps limit AR's widespread adoption. The study concludes that AR offers significant potential to revolutionize the Syrian construction industry, recommending focused governmental and private sector investment in technological training and infrastructure to leverage these benefits fully. These findings suggest that AR could be pivotal in transforming construction practices in emerging markets like Syria 2024 26 32 2840 https://creativecommons.org/licenses/by/4.0/ 10.54216/IJBES.080104 https://www.americaspg.com/journal/22/article/2840 https://www.americaspg.com/storage/articles/manuscripts/01KZGQQRZ96KCFX2WNZPT2BV54.pdf