Neutrosophic Delphi for evaluating sustainability models of native and non-native digital media.

Karla Valeria A. Sigcha¹, Evelyn M. Lema Basantes¹, Lourdes Y. Cabrera Martinez¹, Tonguc Cagin²

¹Technical University of Cotopaxi, Cotopaxi, Ecuador

²College of Business Administration, American University of the Middle East, Egaila, 54200, Kuwait

Emails: karla.almachi6180@utc.edu.ec; evelyn.lema4458@utc.edu.ec; lourdes.cabrera@utc.edu.ec; tonguc.cagin@aum.edu.kw

Abstract

Technological globalization has brought many changes in different fields, one of which is related to the media. In the case of traditional media, they are forced to find new ways to rethink practice, while digital media emerges in a digital context, albeit with limitations. Experience In both cases, sustainability is one of the factors to be rethought. Building on this, the overall objective is to use the Neutrosophic Delphi method to investigate the extent to which native and non-native digital media have durable patterns that allow them to be successful in their communication activities. To achieve this objective, we work with a mixed methodology, that is, qualitative and quantitative approaches: for qualitative, we use interview methods, for quantitative, we use survey methods. The population studied included both native and non-native digital media. Specifically, the survey and interviews were applied to a group of media owners. The article concludes with a series of Neutrosophic reflections on the conditions of media sustainability.

Keywords: Delphi methods; local media; traditional media; Linguistic terms; neutrosophic Delphi.