aspg-21-2856-1791475959 20261008161239 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group International Journal of Neutrosophic Science IJNS 2692-6148 2690-6805 2024 24 4 Karla Valeria A. Sigcha Technical University of Cotopaxi, Cotopaxi, Ecuador Evelyn M. Lema Basantes Technical University of Cotopaxi, Cotopaxi, Ecuador Lourdes Y. Cabrera Martinez Technical University of Cotopaxi, Cotopaxi, Ecuador Tonguc Cagin College of Business Administration, American University of the Middle East, Egaila, 54200, Kuwait Technological globalization has brought many changes in different fields, one of which is related to the media. In the case of traditional media, they are forced to find new ways to rethink practice, while digital media emerges in a digital context, albeit with limitations. Experience In both cases, sustainability is one of the factors to be rethought. Building on this, the overall objective is to use the Neutrosophic Delphi method to investigate the extent to which native and non-native digital media have durable patterns that allow them to be successful in their communication activities. To achieve this objective, we work with a mixed methodology, that is, qualitative and quantitative approaches: for qualitative, we use interview methods, for quantitative, we use survey methods. The population studied included both native and non-native digital media. Specifically, the survey and interviews were applied to a group of media owners. The article concludes with a series of Neutrosophic reflections on the conditions of media sustainability. 2024 59 70 2856 https://creativecommons.org/licenses/by/4.0/ 10.54216/IJNS.240404 https://www.americaspg.com/journal/21/article/2856 https://www.americaspg.com/storage/81717264827.pdf