A proposed SWOT analysis method for integrating indeterminate Likert scale with the neutrosophic AHP

Edilberto Chacón Marcheco^{1, *}, Yánez Pinto Washington Eduardo¹, Nancy Margoth Cueva Salazar¹, Blanca Mercedes Toro Molina¹, Lucia Monserrath Silva Déley¹, Burkhon Dekhkonov²

¹Technical University of Cotopaxi, Ecuador

²Tashkent State University of Economics, Uzbekistan

Emails: edilberto.chacon@utc.edu.ec; PintoW@utc.edu.ec; Cueva@utc.edu.ec; mtm@utc.edu.ec; luciasilva@utc.edu.ec; b.dehqonov@tsue.uz 

Abstract

In the fast-paced world of business decision-making, where clarity and precision are vital, an integrated approach that combines the indeterminate Likert scale with the neutrosophic Analytical Hierarchy Process (AHP) offers a fresh and enriching perspective for SWOT analysis. This innovative methodology not only allows us to capture the ambiguity inherent in human evaluations, but also enhances analytical depth by incorporating neutrosophic thinking, which considers elements of truth, falsehood and indeterminacy. Instead of traditional methods that often oversimplify complexities, this integrated approach facilitates a more nuanced and holistic assessment of strengths, weaknesses, opportunities and threats, thus providing a more robust and reliable basis for formulating business strategies. Additionally, the adoption of the indeterminate Likert scale, fused with the neutrosophic AHP, introduces conceptual flexibility that is particularly useful in contexts of uncertainty and changing market dynamics. This approach not only allows decision makers to better capture the subjective and often contradictory perceptions of experts, but also facilitates the weighing of multiple criteria in a coherent and logical manner. Doing so ensures that the strategies developed are not only thoughtful and detailed, but also adaptable to the fluctuating realities of the modern business environment. In short, this integrated approach is presented as a powerful and versatile tool for strategic planning, capable of transforming complex challenges into tangible opportunities through a deep and balanced understanding of organizational reality.

Keywords: Indeterminate Likert Scale; Neutrosophic AHP; SWOT; Analytical Hierarchy Process