aspg-25-3814-1792098420 20261015210700 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group Journal of Cognitive Human-Computer Interaction JCHCI 2771-1471 2771-1463 2025 9 2 Abhimanyu Sangale Department of Computer Science Engineering, Sanjivani College of Engineering, Kopargoan, India Nikita Bhawar Department of Computer Science Engineering, Sanjivani College of Engineering, Kopargoan, India Rutuja Gholap Department of Computer Science Engineering, Sanjivani College of Engineering, Kopargoan, India Bhoomi Raut Department of Computer Science Engineering, Sanjivani College of Engineering, Kopargoan, India Kanchan Suryavanshi Department of Computer Science Engineering, Sanjivani College of Engineering, Kopargoan, India Rapid development has been seen in Artificial Intel license (AI), which has transformed the retail industry, including online shopping. Selecting the right size of shoes that varies with brands and design is one of the biggest challenges in the E-Commerce footwear industry. This research focuses on AI Powered virtual shoe fitting system using Lens Studio Software. In this, customers are able to try shoes virtually through augmented reality and customized 3D foot models. This innovation solves size issues and benefits online footwear retailers, resulting in greater customer satisfaction. The role of Lens Studio software includes the creation of customized shoes, 3D shoes models, lenses, and size accuracy with the foot tracking mechanism. 2025 01 06 3814 https://creativecommons.org/licenses/by/4.0/ 10.54216/JCHCI.090201 https://www.americaspg.com/journal/25/article/3814 https://www.americaspg.com/storage/articles/manuscripts/01KWQ4DP4PNB8RE46BNRE22ZJA.pdf