Journal of Sustainable Development and Green Technology JSDGT 10.54216/JSDGT https://www.americaspg.com/journals/show/3763 2022 2022 Tashkent State University of Economics, Uzbekistan Hamroyeva Hamroyeva This article explores the transformative role of e-commerce in reshaping the global market landscape. Through an in-depth examination of digital trade, supply chain realignment, consumer behavior, and global economic integration, the study assesses how the development of e-commerce has transcended traditional market boundaries and redefined competition, pricing, and logistics. It evaluates the influence of technological infrastructure, regulatory frameworks, and international cooperation in driving the growth of e-commerce and highlights key challenges, including data security, digital inequality, and market volatility. The article concludes with a critical outlook on the structural shifts e-commerce introduces to the global market conjuncture and its implications for the future of trade and economic policy. 2025 2025 06 09 10.54216/JSDGT.050102 https://www.americaspg.com/articleinfo/38/show/3763