International Journal of Neutrosophic Science IJNS 2690-6805 2692-6148 10.54216/IJNS https://www.americaspg.com/journals/show/3835 2020 2020 Department of Statistics, Babasaheb Bhimrao Ambedkar University, Lucknow, India Gopal Gopal School of Business, Galgotias University, Greater Noida, UP, India Ashish Kumar Singh Department of Economic Studies, School of Economics, University of Cape Coast, Cape Coast, Ghana Benedict Afful. Jr. Department of Mathematics, Medicaps University, Indore, India Bharti Agrawal Symbiosis Institute of Technology Nagpur Campus, Symbiosis International (Deemed University), Pune, India Gopal Kumar Gupta There has been an unending debate about the effect of WhatsApp on students’ performance globally. This paper seeks to contribute to this debate by investigating the extent of WhatsApp usage and its’ effect on Uttarakhands’ post-graduate students’ academic performance. Estimation tools such as simple descriptive statistics, the difference in difference, and ordinary least square regression analyses were applied to a survey of 250 post-graduate students. At the top of the study, we found that most MBA students in India use WhatsApp during academic activity, connect with their professor via WhatsApp, and spend between 1 – 2 hours each day on WhatsApp. We also found a significant difference between the GPAs of students who are connected with their professors and those who are not connected with their professors. Again, we found a low level of addiction to WhatsApp but severe threats to circulating and withholding information by post-graduate students. It was also discovered that student connection with the professors via WhatsApp and spending 3 – 5 hours on WhatsApp increases ones’ academic performance. Therefore, we recommend that; school management put policies that will promote a positive and healthy relationship between professors and students, primarily via WhatsApp. The Indian Ministry of Information should enact laws that frond on sending false information on social media and possible punishment. Finally, we recommend that school management institutions have strict policies to prevent students from using WhatsApp during academic activity 2025 2025 366 377 10.54216/IJNS.260327 https://www.americaspg.com/articleinfo/21/show/3835