ASPG Menu
search

American Scientific Publishing Group

verified Journal

Journal of Artificial Intelligence and Metaheuristics

ISSN
Online: 2833-5597
Frequency

Continuous publication

Publication Model

Open access journal. All articles are freely available online with no APC.

Journal of Artificial Intelligence and Metaheuristics
Full Length Article

Volume 4Issue 1PP: 16-23 • 2023

Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management

Adel Oubelaid 1* ,
Abdelhameed Ibrahim 2 ,
Ahmed M. Elshewey 3
1Laboratoire de Technologie Industrielle et de l’Information, Faculté de Technologie, Université de Bejaia, 06000 Bejaia, Algeria
2Computer Engineering and Control Systems Department, Faculty of Engineering, Mansoura University, Mansoura 35516, Egypt
3Computer Science Department, Faculty of Computers and Information, Suez University, Suez 43512, Egypt
* Corresponding Author.
Received: August 26, 2022 Revised: January 19, 2023 Accepted: June 09, 2023

Abstract

Customer churn prediction is a critical task for businesses aiming to retain their valuable customers. Nevertheless, the lack of transparency and interpretability in machine learning models hinders their implementation in real-world applications. In this paper, we introduce a novel methodology for customer churn prediction in supply chain management that addresses the need for explainability. Our approach take advantage of XGBoost as the underlying predictive model. We recognize the importance of not only accurately predicting churn but also providing actionable insights into the key factors driving customer attrition. To achieve this, we employ Local Interpretable Model-agnostic Explanations (LIME), a state-of-the-art technique for generating intuitive and understandable explanations. By utilizing LIME to the predictions made by XGBoost, we enable decision-makers to gain intuition into the decision process of the model and the reasons behind churn predictions. Through a comprehensive case study on customer churn data, we demonstrate the success of our explainable ML approach. Our methodology not only achieves high prediction accuracy but also offers interpretable explanations that highlight the underlying drivers of customer churn. These insights supply valuable management for decision-making processes within supply chain management.

Keywords

Customer churn Explainable AI Local Interpretable Model-agnostic Explanations (LIME) Interpretability Decision-making Customer retention Machine learning.

References

[1] Sayed H., Abdel-Fattah M. A., Kholief S., Predicting potential banking customer churn using apache spark ML and MLlib packages: a comparative study. International Journal of Advanced Computer Science and Applications, 9(11), 2018.

[2] Labhsetwar S. R., Predictive analysis of customer churn in telecom industry using supervised learning. ICTACT Journal on Soft Computing, 10(2), 2054-2060, 2020.

[3] He Y., Xiong Y., Tsai Y, Machine learning based approaches to predict customer churn for an insurance company. In 2020 Systems and Information Engineering Design Symposium (SIEDS) , 1-6, 2020.

[4] Mohamed Saber, A novel design and implementation of FBMC transceiver for low power applications. IJEEI, 8(1), 83-93, 2020.

[5] Supakkul S., Ahn R., Junior R. G., Villarreal D., Zhao L., Hill T., Chung L., Validating goal-oriented hypotheses of business problems using machine learning: an exploratory study of customer churn. In Big Data–Big Data 2020: 9th International Conference, Held as Part of the Services Conference Federation, SCF 2020, Honolulu, HI, USA, September 18-20, 2020.

[6] Adwan O., Faris H., Jaradat K., Harfoushi O., Ghatasheh N., Predicting customer churn in telecom industry using multilayer preceptron neural networks: Modeling and analysis. Life Science Journal, 11(3), 75-81, 2014.

[7] Amin A., Anwar S., Adnan A., Nawaz M., Alawfi K., Hussain A., Huang K., Customer churn prediction in the telecommunication sector using a rough set approach. Neurocomputing, 237, 242-254, 2017.

[8] Semrl J., Matei, Churn prediction model for effective gym customer retention. In 2017 International Conference on Behavioral, Economic, Socio-cultural Computing (BESC), 1-3, 2017.

[9] Mohamed Saber, Efficient phase recovery system, IJEECS, 5(1), 2017.

[10] Hemalatha P., Amalanathan G. M. (2019, March). A hybrid classification approach for customer churn prediction using supervised learning methods: banking sector. In 2019 International Conference on Vision Towards Emerging Trends in Communication and Networking (ViTECoN), 1-6, 2019.

[11] Amin A., Al-Obeidat F., Shah B., Adnan A., Loo J., Anwar S., Customer churn prediction in telecommunication industry using data certainty. Journal of Business Research, 94, 290-301, 2019.

[12] Gramegna A., Giudici P., Why to buy insurance? An explainable artificial intelligence approach. Risks, 8(4), 137, 2020.

[13] Zhang Y., He S., Li S.,Chen J., Intra-operator customer churn in telecommunications: A systematic perspective. IEEE Transactions on Vehicular Technology, 69(1), 948-957, 2019.

[14] Ahn D., Lee D., Hosanagar K., Interpretable deep learning approach to churn management. Available at SSRN 3981160, 2020.

Cite This Article

Choose your preferred format

format_quote
Oubelaid, Adel, Ibrahim, Abdelhameed, Elshewey, Ahmed M.. "Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management." Journal of Artificial Intelligence and Metaheuristics, vol. Volume 4, no. Issue 1, 2023, pp. 16-23. DOI: https://doi.org/10.54216/JAIM.040102
Oubelaid, A., Ibrahim, A., Elshewey, A. (2023). Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management. Journal of Artificial Intelligence and Metaheuristics, Volume 4(Issue 1), 16-23. DOI: https://doi.org/10.54216/JAIM.040102
Oubelaid, Adel, Ibrahim, Abdelhameed, Elshewey, Ahmed M.. "Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management." Journal of Artificial Intelligence and Metaheuristics Volume 4, no. Issue 1 (2023): 16-23. DOI: https://doi.org/10.54216/JAIM.040102
Oubelaid, A., Ibrahim, A., Elshewey, A. (2023) 'Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management', Journal of Artificial Intelligence and Metaheuristics, Volume 4(Issue 1), pp. 16-23. DOI: https://doi.org/10.54216/JAIM.040102
Oubelaid A, Ibrahim A, Elshewey A. Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management. Journal of Artificial Intelligence and Metaheuristics. 2023;Volume 4(Issue 1):16-23. DOI: https://doi.org/10.54216/JAIM.040102
A. Oubelaid, A. Ibrahim, A. Elshewey, "Bridging the Gap: An Explainable Methodology for Customer Churn Prediction in Supply Chain Management," Journal of Artificial Intelligence and Metaheuristics, vol. Volume 4, no. Issue 1, pp. 16-23, 2023. DOI: https://doi.org/10.54216/JAIM.040102
Digital Archive Ready