Volume 25 • Issue 3 • PP: 106-114 • 2025
Decision Making in the Case of Confirmed Data Neutrosophic Linear Models to Choose the Advertising Medium
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In light of the great development witnessed by our contemporary world, it has become necessary to focus on scientific methods and use the quantitative method to reach more accurate decisions, appropriate to the surrounding circumstances and factors. The process of decision-making and choosing the optimal alternative depends on the type and quality of data that describes the issue for which the decision is to be made. Regarding it, in this chapter we present a study of the issue of determining the ideal advertising medium to display a company’s products. This issue is considered one of the issues of decision-making in the case of confirmed data, so we build the appropriate mathematical model and through the optimal solution to it we can make the ideal decision through which the company achieves its goal from the campaign. Informative, we will divide this study into two parts. In the first section, we will develop a general formula for this issue, and the data will be classical values. We will obtain a linear mathematical model. In the second section, we will formulate the issue from the perspective of neutrosophic science, meaning we will take the data as neutrosophic values, obtaining a linear neutrosophic model.
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References
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