Volume 5 • Issue 1 • PP: 21-30 • 2021
Classification Models for Bank Marketing Campaign: Towards Smart Bank Marketing
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In this paper, we have proposed two models of marketing classification which are Support Vector Machine (SVM) and Linear regression, these two models are the most popular and useful models of classification. In this paper, we represent how these two models are used for a case study of a bank marketing campaign, the dataset is related to a bank marketing campaign, and for Applying the machine learning models of classification, the RapidMiner software was used.
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