American Journal of Business and Operations Research

Amidst the dynamic landscape of contemporary business, the integration of Business Intelligence (BI) with Customer Relationship Management (CRM) emerges as a crucial paradigm for fostering sustainable business practices. This research investigates the synergy between BI-driven CRM strategies and sustainable operations, addressing the imperative to optimize customer relationships for sustainable business growth. Leveraging models such as BG/NBD, and Gamma Gamma, and employing K-means clustering techniques, this study seeks to decode the intricate relationship between these strategies. The BG/NBD model facilitates predictions of Customer Lifetime Value (CLTV), while the Gamma Gamma model estimates the Expected Average Profit, enabling a comprehensive understanding of customer behavior. Utilizing K-means clustering aids in customer segmentation, offering insights for targeted strategies. Visualization analyses, including the Elbow Method and Silhouette Plot, guide optimal cluster determination and cluster quality assessment. Ultimately, this research underscores the potential of BI-infused CRM approaches not only to drive profitability and enhance customer relationships but also to champion sustainable business practices. The findings provide a robust framework for businesses to craft and implement BI-enhanced CRM strategies, steering them toward sustainable growth while fostering customer-centricity and profitability in modern business environments.

This paper explores the potential of leveraging business intelligence (BI) and operations research (OR) techniques to enhance decision-making in healthcare organizations. We propose a novel BI framework that includes three main components: data collection and management, data analysis and reporting, and decision-making support. Our framework leverages existing BI tools and techniques, such as data mining and visualization, to provide healthcare organizations with a comprehensive and integrated view of their operations. The framework also integrates clinical data with financial and operational data to provide a more holistic view of the organization. Healthcare organizations face numerous challenges, including rising costs, changing regulations, and the need to improve patient outcomes. By leveraging the proposed framework, healthcare organizations can make data-driven decisions that optimize resource allocation, streamline processes, and improve patient care. The paper provides use cases of how BI and OR have been successfully applied in healthcare organizations and discusses the potential for future research and applications in this field. Ultimately, our framework highlights the importance of using data-driven approaches to improve decision-making in healthcare organizations and suggests that the integration of BI and OR techniques has significant potential to achieve this goal.

Internet financial risk prevention is an important area for financial risk prevention. In recent years, a series of vicious high-risk events, such as cash lending and P2P platform running, have caused a great negative impact on the reputation of the Internet financial industry, which has aroused great concern from all walks of life. Based on big data analysis technology, this paper constructs an improved algorithm model, and carries out high-precision risk warning for China's Internet financial risk. The forecast data is basically consistent with the actual situation, and the prediction accuracy reaches 90%. It can be seen that the improved model based on the decision tree algorithm has higher prediction accuracy for Internet financial risk warning. This paper systematically sorts out the risks of China's Internet finance from two dimensions: risk type and main risk. And pointed out that the current Internet finance industry in China has a large overall compliance risk, and insufficient infrastructure construction leads to fraud risks. Separate industry supervision has a regulatory vacuum, arbitrage risks are more obvious, and China's financial consumer quality is not high, Internet financial institutions Improper exemption is risky. On this basis, it is proposed to speed up the construction of a multi-integrated Internet financial risk prevention system including the internal risk control system, the industry association self-discipline system, the government administrative supervision system and the effective social supervision system.  

E- accounting within the company add value to the company, such as high quality, fast decision making, cost reduction and easy to use so as to perform key activities in value chain effectively and efficiently, improve quality and improve efficiency (Suzan et al., 2020). Recently, the request to explore online financial transaction have been stipulated due to the soaring impact on the bureaucratic accomplishment (Al-Delawi and Ramo,2020). The existing literature indicates that various studies have been undertaken to examine how e-accounting influence the in-house control system and the concert, in the various theoretical frameworks. Nevertheless, researches which investigate the different magnitudes of e-accounting is relatively low. Only a few studies have examined the e-accounting characteristics on internal control system as well as its performance. Additionally, there seems to be a lack of research exploring how the above relationships are affected by the constructs. The current study, therefore, explores the link between the quality of information, cost savings, quick decision-making and easy to use by using e-accounting to tract the control system the inside the company and its performance. The relationship between the control system in the company and its output is explored by the current research. The research model comprises of  a list presumption which is  used to investigate the outcomes, and 345 accountants working at the commercial SME in Iraq are involved as the respondents. The analysis is conducted through Smart PLS to confirm that the e-accounting features impact the concert and the efficiency of internal control system positively. The results obtained is noteworthy in the theory and practice through a finer-grained in the understanding of the impact of SME in relation to the characteristics of e- accounting, the control system in the company and its presentation.

The word ‘Ethics’ carries a very sensitive structure which affects even the smallest factor in a situation and also it carries a huge sum of responsibility. It is an entity which could stir a situation in a person’s or company’s favour or not and it also holds an adverse effect in general. Ethical conduct is absolutely vital. Regular reforms to the code of ethics may combat the unethical behaviour in the industry but that alone is not sufficient. Individuals and firms must develop a particular code of conduct and abide by them and it should be applicable to all levels of their operations. This will help individuals and firms to promote the principles of stewardship of investor assets and work towards the betterment of clients. For the Financial Industry, Ethics is not only the pillar of trust but also it is the ladder to success. Through the careful literature survey, it lists some of the discussions of important ethics in the Financial and Business sector.