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International Journal of Neutrosophic Science
Volume 18 , Issue 4, PP: 344-354 , 2022 | Cite this article as | XML | Html |PDF

Title

Application of new media retrieval system based on Neutrosophic in marketing

Authors Names :   S. del Rocío Á. Hernández   1 *     L. Álvarez Gómez   2     Miriam J. P. Burbano   3  

1  Affiliation :  Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES)

    Email :  ui.saryalvarez@uniandes.edu.ec


2  Affiliation :  Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES)

    Email :  uq.lizbethalvarez@uniandes.edu.ec


3  Affiliation :  Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES)

    Email :  ui.c.investigacion@uniandes.edu.ec



Doi   :   https://doi.org/10.54216/IJNS.180429

Received: March 29, 2022 Accepted: July 13, 2022

Abstract :

The new media is a crucial ply role in the market. The new media growth rapidly in the market so, select consumers and companies for competition. So, the new media is a complex task for companies and firms. The new media retrieval contains much content such as image retrieval, audio and video retrieval. The new media retrieval contains many criteria, and each criterion contains sub-criteria. So, use an MCDM method for dealing with this problem. The new media retrieval system is analyzing under a neutrosophic environment. The Decision-making trial and evaluation laboratory (DEMATEL) integrated with single-valued neutrosophic. DEMATEL method used to show importance and impact criteria of new media retrieval for helping companies in market competition. An example is provided for showing calculations.       

Keywords :

AHP; Neutrosophic; Retrieval System; New Media.

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Cite this Article as :
S. del Rocío Á. Hernández , L. Álvarez Gómez , Miriam J. P. Burbano, Application of new media retrieval system based on Neutrosophic in marketing, International Journal of Neutrosophic Science, Vol. 18 , No. 4 , (2022) : 344-354 (Doi   :  https://doi.org/10.54216/IJNS.180429)