1 Affiliation : Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES), Ecuador
Email : firstname.lastname@example.org
2 Affiliation : Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES), Ecuador
Email : email@example.com
3 Affiliation : Docente de la Carrera de Administración de Empresas de la Universidad Regional Autónoma de los Andes (UNIANDES), Ecuador
Email : firstname.lastname@example.org
The Indonesian rolling stock maker's target market and business strategy are analyzed here—the study's planning, data, and technique. To achieve sustainable growth across the board in the power generating industry, we concentrate on understanding the critical variables driving sustainable development in a market context unlike before. To identify the most vital aspects to consider while dealing with ambiguous rules, a methodology using Multiple-Criteria Decision-Making (MCDM) was presented. To address ambiguity and bring the problem-solving process closer to reality, we created a unique method that integrates MCDM techniques. Analytical Hierarchy Process AHP was employed in this investigation. To zero in on our ideal clientele, we turned to the AHP technique. This strategy considers quantitative aspects such as market characteristics and degree of competition when making decisions. The results indicate that rolling stock manufacturers have good reason to invest in expanding their share of these markets. However, despite the many prospects available in this field, the rolling stock producer faces a significant obstacle: the inability to adequately fund the pursuit of a more considerable portion of the market
Market selection; MCDM; Segmentation; AHP; Neutrosophic
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