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International Journal of Neutrosophic Science
Volume 23 , Issue 3, PP: 175-183 , 2024 | Cite this article as | XML | Html |PDF

Title

Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set

  Astanakulov Olim Tashtemirovich 1 * ,   Muhammad Eid Balbaa 2 ,   Foziljonov Ibrohimjon 3 ,   Nilufar Batirova 4

1  International Islamic Academy of Uzbekistan, Uzbekistan
    (astanakulov@gmail.com)

2  Tashkent State University of Economics, Uzbekistan
    (m.balbaa@tsue.uz)

3  Tashkent State University of Economics, Uzbekistan
    (ifoziljonov@tsue.uz)

4  International Islamic Academy of Uzbekistan, Uzbekistan
    (n.batirova@iiau.uz)

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Doi   :   https://doi.org/10.54216/IJNS.230315

Received: August 20, 2023 Revised: November 27, 2023 Accepted: January 30, 2024

Abstract :

The burgeoning proliferation of Artificial Intelligence (AI) technologies has engendered a transformative shift in various industries, and digital marketing is not an exception to this trend. The thrust of this paper is to explore, analyze, and conceptualize the multi-dimensional impact of AI on digital marketing strategies using Neutrosophic set. By employing statistical mechanics and stochastic models, we aim to delineate the underlying mechanisms that facilitate the operational synergy between AI algorithms and marketing frameworks in the light of Neutrosophic analysis. We invoke the concept of AI-Enabled Marketing Efficiency (AIME), which we define as AIME =(ROI{AI} - ROI{Traditional} )/(Time{AI}  ) , to assess the quantitative aspects of this interaction. Our empirical findings suggest that AI integration could enhance marketing campaign effectiveness by approximately 27% (p < 0.05) while reducing human-led execution time by 33%. We further discuss the ethical implications of AI-driven decision-making in digital marketing, such as the potential for reinforcing societal biases and the abuse of personal data. Artificial Intelligence has been an area of extensive research and development, permeating through diverse sectors including healthcare, finance, and now more prevalently, digital marketing. While the application of AI in digital marketing is not a nascent concept, the nuanced interplay between the two remains largely underexplored. We leverage neutrosophic set theory as a powerful analytical tool to investigate the transformative effects of Artificial Intelligence on various digital marketing tactics and strategies.

Keywords :

Neutrosophic set; Artificial Intelligence; Digital Marketing; AIME Model; AMER Model.

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Cite this Article as :
Style #
MLA Astanakulov Olim Tashtemirovich , Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova. "Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set." International Journal of Neutrosophic Science, Vol. 23, No. 3, 2024 ,PP. 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
APA Astanakulov Olim Tashtemirovich , Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova. (2024). Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set. Journal of International Journal of Neutrosophic Science, 23 ( 3 ), 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
Chicago Astanakulov Olim Tashtemirovich , Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova. "Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set." Journal of International Journal of Neutrosophic Science, 23 no. 3 (2024): 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
Harvard Astanakulov Olim Tashtemirovich , Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova. (2024). Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set. Journal of International Journal of Neutrosophic Science, 23 ( 3 ), 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
Vancouver Astanakulov Olim Tashtemirovich , Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova. Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set. Journal of International Journal of Neutrosophic Science, (2024); 23 ( 3 ): 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
IEEE Astanakulov Olim Tashtemirovich, Muhammad Eid Balbaa, Foziljonov Ibrohimjon, Nilufar Batirova, Investigating the Impact of Artificial Intelligence on Digital Marketing Tactics Strategies Using Neutrosophic Set, Journal of International Journal of Neutrosophic Science, Vol. 23 , No. 3 , (2024) : 175-183 (Doi   :  https://doi.org/10.54216/IJNS.230315)
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